A burger needs no introduction. A sales date shows that the burger is the top selling fast food in the USA. There are approximately 84,000 burger ventures in America. Each has its own distinctive taste, different types, and varying price. But what makes these burger joints different from one another? It's the packaging. Just like humans can't live without food. A burger cannot survive without an effective packaging. Custom burger boxes are a secret tool that many of these burger businesses use as packaging. Brands store, display and present their burger in custom containers to differentiate themselves from their competitors. Furthermore, these boxes improve consumer experience and make business more efficient.
But out of these 84,000 burger restaurants, there are many joints out in the market who still go for regular packaging. In this article we will explore what custom burger boxes are? Because there are still some brands who are new in the burger business. And are unaware of the perks of custom packaging. Moreover, we will try to identify why custom burger boxes are not able to gain the attention of small businesses.
What are custom burger boxes?
For those who are thinking of setting up a burger joint, this is for you. Custom burger boxes are special containers tailored with specific dimensions, shape and size. Unlike a generic box which is a plain box of cardboard. A custom box is a colorful container that holds a logo as a symbol of recognition. A unique design that depicts certain concepts like minimalism, sustainability, retro or luxury. And a readable typography to deliver brand messages and product information. For custom burger boxes you can even use premium material, fancy finishing and high-end printing. However, what makes these boxes different from standard packaging is their structural innovation. They have resealable secure closures for product safety, ventilation holes to keep the burger fresh and custom handles for portability.
All these top-notch features of burger boxes make them a strong branding tool. Then, why do brands overlook the branding potential of custom packaging? And choose flimsy boxes for their burgers.
Why does the branding ability of custom burger boxes take the backseat?
The branding power of custom burger boxes is sometimes overlooked. Although they offer unlimited advantages and profit for the brand. Let's explore why this happens so frequently.
More focus on the product than packaging
Most of the new startups think that they need to introduce something new in order to beat their competitors. Therefore, they invest time and money on improving burger's ingredients, taste, and quality. For them packaging is just a mere container that carries food from the kitchen to customers. Or a box used to make burger delivery. But, brands forget that a burger is a burger. A bun, some options with a patty, a slice of cheese, few sauces and lots of veggies. Let's suppose your brand offers truly amazing, tasty and purely organic ingredient burgers. How would you tell your consumers to try them? This is where custom burger boxes offer opportunities to speak out about your uniqueness. You can use imagery of natural ingredients or a tagline that says "No preservatives & processed items". To attract the attention of customers towards your organic burgers.
Lack of understanding of packaging's marketing potential
Many businesses perceive burger boxes as a functional item. Therefore, they prefer to choose standard packaging which does not cost them a fortune. And then, separately allocate a budget for advertising and promotion. This results in an ignorance towards branding potential of custom burger boxes. However a custom burger box is the first physical touch point a customer has with the brand. It travels with the consumer to different places. And on its way it serves as a mini-billboard. Thus, it catches the eye of every person who happens to see it. These custom boxes are printed with a logo, a branding message or a color palette that defines the brand. You can use these burger boxes with logos to create brand awareness.
Misconception about the cost variation
Small businesses perceive custom box packaging as an expensive investment. Especially for large volume orders with a low-margin item like a burger. Which compels the brands to choose generic boxes. In reality it is the opposite. The long-term benefits of custom burger boxes are uncountable. The enhanced brand recognition, customer loyalty, increased sales and double return of investment outweigh the investment cost.
Generic packaging as the default
The process of ordering custom burger boxes involves many steps. You need to define your specific box dimensions, its shape, style, design, material, printing technique or any add-one. Many brands find this whole procedure time-consuming and deterring for this business. On the contrary, generic boxes are cheap and easily available which makes them the default choice for small businesses.
To your surprise Boxit Packages is the only packaging company that offers convenience for custom packaging. You don't have to worry about design creation or material selection. They provide free samples for small businesses to choose per their requirement. If you order burger boxes wholesale, then you can get an extra discount and free shipping.
Conclusion
If you want to upgrade your brand image and burger quality in the market. Then, use custom burger boxes for them rather than the generic ones.